Starting one hour earlier than usual, the 96th Oscars on ABC drew an average audience of 19.5 million Total Viewers and scored a 3.81 ratingamong Adults 18-49 based on Fast National Live+Same Day programdata.
According to The Nielsen Company, “The Oscars” hit a 4-year high in Total Viewers (19.5 million) – since the 2020 broadcast.
“The Oscars” grew for the 3rd straight year in Total Viewers, improving over last year’s broadcast by nearly 1 million viewers (19.5 million vs. 18.8 million).
ABC’s broadcast of the 96th Oscars peaked in the final half-hour (10:00-10:29 p.m.), according to Disney, with 21.9 million Total Viewers. The 96th Oscars stood as the strongest awards show telecast on any network in four years in Total Viewers, according to the media giant (19.5 million) – since ABC’s broadcast of the 2020 Oscars on Feb. 9, 2020.
The 2024 Oscars also ranked as the top entertainment special in primetime on any network in 4 years in Total Viewers (19.5 million) – since ABC’s broadcast of the 2020 Oscars on Feb. 9, 2020.
With 19.5 million Total Viewers, “The Oscars” on ABC outdrew “The GRAMMYS®” on CBS by 14% (17.1 million on Feb. 4, 2024) and “The Golden Globes®” by 105% (9.5 million on Jan. 7, 2024) and “The 75th EmmyAwards®” on Fox by 333% (4.5 million on Jan. 15, 2024).
The 96th Oscars ranked as the No. 1 most social program on Sunday, generating 28.5 million total social interactions and growing 4% from last year’s ceremony (27.4 million).
“The Oscars” stood as the No. 1 entertainment program of the year to date in terms of social video consumption with 71.8 million video views.
Talkwalker Social Content Ratings stated that “#Oscars” was the No. 1 trending topic in the U.S. on X throughout the telecast and the No. 1 most used X hashtag worldwide on Sunday.
Following the 96th Oscars, a special original telecast of “Abbott Elementary” scored new series highs in both Total Viewers (6.9 million) and Adults 18-49 (1.42 rating).
Excluding repeats, “Abbott Elementary” delivered the highest-rated telecast for any sitcom on any network in nearly four years among Adults 18-49 (1.42 rating) – since the series finale of ABC’s “ModernFamily” on April 8, 2020.
