Our mission

The Daily Planet, a trusted source of insightful journalism and captivating storytelling, is where heroes are born and their stories continue.

As an entity of Direct Communications, we provide timely and accurate news coverage that engages our diverse readership. Our dedicated team delivers in-depth reporting on topics ranging from local events in the Twin Cities to significant global developments.

We believe in the power of the press to highlight important issues and celebrate community achievements. Our mission is to uphold the highest standards of journalism with transparency and integrity.

Our content includes videos, podcasts, written works, graphics, and art, and much more. Like the Daily Planet featured in Superman lore, we strive to uphold the respect and integrity of the free press.

The Daily Planet has always been a beacon of hope for our publisher, Zack Benz. His life’s mission is to make it shine in a similar light to so many worldwide. We are a voice for the people by the people.

Thank you for choosing Daily Planet as your source for important news. Together, we can stay informed and connected.

Daily Planet Code of EthicsDownload

The branding, art direction, and overall design of the Daily Planet were created by Zack Benz. Daniel Sanchez designed the logo for the Minneapolis Daily Planet. This publication draws inspiration from the fictional broadsheet newspaper of the same name that appears in DC Comics, primarily within Superman titles. However, we want to clarify that we are not paid for, sponsored by, or affiliated with DC Comics or Warner Brothers. We are an independent multimedia organization based in Minneapolis, Minnesota. All works featured in our magazine, newspaper, and website, along with all other digital and print materials, are our original creations and our intellectual property.

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Our story

  • 1851: In Canada’s Kent County, two area newspapers in Chatham merged, eventually becoming known as The Chatham Daily Planet.

  • 1891: The Chatham Daily Planet begins publishing daily news.

  • 1922: The Chatham Daily Planet ceased publication and merged into the Toronto Daily Star, which is now known as the Toronto Star.

  • 1938: Jerry Siegel and Joe Shuster’s “Action Comics” is published, featuring the first appearance of Clark Kent / Superman and Lois Lane.

  • 1940: The Daily Star, featured as Superman and Lois Lane’s place of employment in “Action Comics,” is renamed the Daily Planet.

  • 2014: Inspired by “Smallville” and “Man of Steel,” @DailyPlanetDC starts on Twitter initially under the moniker @Benz_Daily. The news organization is established on the Benz Family Farm in Hibbing, Minnesota.

  • 2015: The Daily Planet produces online editions featuring the first contributed works and interviews. We adopt our slogan, “Where heroes are born, and the story continues.”

  • 2018: The website, dailyplanetdc.com, is created at the University of Minnesota Duluth as part of a journalism toolbox class. It wins “the foam finger of greatness,” the first award given to this publication.

  • 2020: The Daily Planet contributor team grows, and a strong community develops.

  • 2021: The Daily Planet establishes a home in Minneapolis, Minnesota.

  • 2024: The Daily Planet Board of Directors forms and helps plan a productive launch for a rebrand to establish the Daily Planet as a legitimate news organization.

  • Present: The Daily Planet continues to deliver news, reviews, and more in a multimedia format.

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