DC will release a “paw-some” pack of all-new products inspired by the four-legged stars of Warner Bros. Pictures’ upcoming animated adventure, “DC League of Super-Pets.”
From preschool toys to pet products, along with a video game, children’s books and a DC original graphic novel, apparel and housewares, the new global merchandise collection captures the “loveable and loyal spirit of the DC Super-Pets.” DC partners around the globe — including Fisher Price, Rubies, Buckle Down, Fetch For Pets, Just Play, Hallmark, and Random House Children’s Books — have collaborated with Warner Bros. Consumer Products and DC to bring “DC League of Super-Pets” merchandise to mass market and specialty retailers leading up to the film’s release in theaters only, beginning July 27 internationally and on July 29 in North America.
“The endearing characters and themes of teamwork and inner strength depicted in ‘DC League of Super-Pets’ inspired our team to develop a varied, cross-category collection that brings the heart, soul and fun of the film into the lives of fans around the world,” said Pam Lifford, President, Warner Bros. Discovery Global Brands and Experiences. “From preschoolers who tell their own stories using Krypto and Ace toys, to parents introducing their future Super Heroes to reading, and pet lovers who can equip their own super-pets with super-products, our goal is to give fans a variety of ways to bring ‘DC League of Super-Pets’ home with them.”
Collaborating with some of the top licensees in their respective industries, WBCP offers a wide range of “DC League of Super-Pets”-inspired products, including:
Toys and Collectibles: With “DC League of Super-Pets” figures, vehicles and playsets from Fisher-Price, aspiring young crime fighters can bring all sorts of action-packed stories to life with Krypto the Super-Dog, Ace the Bat-Hound, and the rest of the DC Super-Pets. Whether they’re recreating the Super Hero versus Super-Villain action of the film or creating their own fun adventures, kids (and their imaginations) are in control of all the fun with these preschool-friendly toys. Rev and Rescue Krypto allows kids to transform Krypto from standing “pup”-right to “flight” mode. Press his cape to “rev” him up and send him racing into action. The toy also features fun music and sounds, plus phrases from the film ($29.99; ages 3+). Snuggle up and save the day with Baby Krypto. When the button on the collar is pushed, watch Baby Krypto “come to life” with 15+ fun sounds and musical ditties. The cuddle puppy features movable legs, a dog bone pacifier and removable eyeglasses to wear when he needs to work “undercover” as Bark Kent ($25.99; ages 3+). Other toys include the Super-Pets figure sets, featuring Superman and Krypto, Batman and Ace and Wonder Woman and pot bellied pig PB ($14.99; ages 3+) and fur-ocious crime fighting fun with this Super-Pets Figure Multi-Pack ($20.99; ages 3+; Amazon, Target, Walmart).
Just Play will offer adorable plushies based on the characters from the movie such as Superman and his loyal dog Krypto. The DC Super-Pets Krypto the Super-Dog Talking Plush is the loyal Kryptonian canine of Superman. He barks, plays heroic phrases, and moves his ears. Made of soft, plush materials, Krypto is an awesome snuggle buddy at nap time, or any time ($21.99; ages 3+; Target and Amazon.) Fans of the “DC League of Super-Pets” movie are in for a treat with the Amazon-exclusive DC Super-Pets Bundle of five animal heroes: Ace the Bat-Hound, Krypto the Super-Dog, Merton the turtle, PB the pot-bellied pig and Chip the squirrel. These fun-sized plushies range from 6.25 inches to 9 inches tall and are dressed in their Super Hero costumes. Little ones can rest easy with these heroic guardians by their side! ($29.99; ages 3+; Amazon)
In Australia, toy brand Headstart will lean into “DC League of Super-Pets” with a plush toy range available at local specialty retailer Australia Post and mass retailer Big W.
Rubies will debut a selection of new, officially licensed children’s costumes. Outfits inspired by Superman and Batman’s best friends, Krypto the Super-Dog and Ace the Bat-Hound, are available this July at Costumes.com. Toddlers can join the DC Super-Pets with the included jumpsuit, attached hand covers, detachable cape, and a headpiece. Costumes inspired by more DC Super Heroes, including Wonder Woman, The Flash, Batman and Superman, will also be released.
Children’s Apparel and Accessories: Hybrid Apparel has introduced all-new graphic tees, available exclusively now at Kohl’s through their Jumping Beans toddlers program. Young heroes can dress the part to zip and zoom all summer with apparel featuring the adorable DC Super-Pets. Debuting when families are heading back to school, “DC League of Super Pets”-themed lunch kits from Fast Forward will be a must-have for kids’ lunch time fun (available at Walmart).
Bioworld will give young super heroes the chance to rep their favorite DC Super-Pet with new graphic hoodies, sweatpants and tees. The new collection features big, colorful graphics that are professionally printed to ensure long-lasting print quality ($19.99 – $37.99; Amazon, Target and Walmart).
In Australia, mass retailer Big W will also support the theatrical release with new “DC League of Super-Pets” hoodies and tees for kids in June. In September, consumer electronics and pop culture specialty retailer EB Games and Zing Pop Culture will offer a range of kids t-shirts, accessories and stationery to celebrate the film. In Thailand, Pena House has launched a range of kids t-shirts. CSD in Taiwan is launching a collection of branded disposable face masks.
Pet Products: Fetch for Pets, a premier New York-based pet product manufacturer, will showcase a new line of licensed DC pet products, featuring designs inspired by the characters in the upcoming film. The line encourages pets to unleash their inner DC Super Hero with squeaky plushies, rope tug toys, collars, and more.
A DC Superman dog toy is perfect to collect for yourself or give as a gift to the “DC League of Super-Pets” fans in your life. This 9-inch Superman dog rope toy features the Superman symbol in a soft plush, as well as a red and blue rugged rope for tugging. It’s everything you and your pet need for an afternoon of endless entertainment. “DC League of Super-Pets” Superman dog toy is made of sturdy tug rope, perfect for a game of tug and toss with your pup. Plus, it features pet-safe plush details, meaning it has no hard plastic, sharp corners, or edges. The handle is sturdy twisted rope, and the Superman emblem is a soft plush your pup will love sinking their teeth into again and again. Best for light to medium chewers.
When it’s “walk o’clock,” Buckle Down collars and leashes are a great way to show off the loyal character of your Super-Pet. The durable components and original artwork are sure to hold up to whatever your pet can dish out. Dog collars, leashes and cat collars are available at Buckle-Down.com ($15.95-$24.95). Whether fans want a fun toy to keep their pup company while they head to theaters to watch the “DC League of Super-Pets” movie or they’re bringing the fun home to act out scenes with their own furry friends, the Fetch for Pets DC Super-Pets collection is sure to be a household hit.
Warner Bros.’ own DC Shop will carry exclusive new merchandise from the new animated film. Show your love for your favorite super-powered companion with a special collection of graphic tees just for dogs. Apparel for adults and youth are also available along with mugs featuring the DC Super-Pets. DC Shop will also carry dog collars and leashes, dog toys, and more from licensee partners Buckle Down and Fetch for Pets. Products will be available on June 29 and will continue to roll out towards the movie’s July premiere.
In selected Asia-Pacific territories, pet apparel and accessory company Kanine will launch a “DC League of Super-Pets” line later in 2022.
Video Games: Adding to the multiple ways fans can enjoy the cappers of these furry heroes, “DC League of Super-Pets: The Adventures of Krypto and Ace,” a cross-platform video game published by Outright games and licensed by Warner Bros. Interactive Entertainment on behalf of DC, will debut July 15, 2022. In the pet rescue adventure game, players suit up as super-dogs Krypto and Ace and soar through the skies to protect the streets of Metropolis. With lots of challenges along the way, kids 7 to 10 can relive the fun of the animated film and their favorite DC Super-Pet. Available to play on Nintendo Switch, PS4, Steam and Xbox One and PC. PS5 and Xbox Series X/S will be available from September 30, 2022, and a free upgrade for existing PS4 and Xbox One version owners ($39.99).
Housewares and Homegoods: Fans can take the new “DC League of Super-Pets”-themed tumbler by ZAK Designs on the go or use it at home without worry! The comfortable silicone straw has a valve that prevents liquid from flowing when it’s tipped over, making it ideal for kids just graduating from sippy cups. Made from durable plastic and silicone, the collection features numerous characters from the film including Krypto the Super-Dog, Ace the Bat-Hound, PB the pot bellied pig, Merton the turtle and Chip the squirrel. Zak Designs’ collection of tumblers are dishwasher safe, including lids that can be disassembled for cleaning. The collection is now available in Walmart stores ($6.99; ages 3+).
Crown Crafts will debut its paw-some four piece toddler bedding set with a comforter, pillowcase, top and fitted sheets adorned with the DC Super-Pets characters at Walmart on June 9th. Perfect for snuggling up in, the bed set will make kids feel safe knowing DC Super-Pets are nearby.
Delta Children’s “DC League of Super-Pets” Sleep and Play Toddler Bed with Built-In Guardrails is available now at Walmart. The bed’s low mattress height, attached guardrails and colorful graphics of Krypto, Ace, PB, Merton and Chip makes it the best option for your child’s first big-kid bed. Get this toddler tent bed today and bring home Super-Pet style! ($64.00; age 15+ months; Walmart).
Hallmark Keepsake Ornaments will release an all-new Krypto the Super-Dog ornament, available for purchase beginning July 9 in Hallmark Gold Crown stores or online. Fans can prepare for the holiday season and relive the fun of “DC League of Super-Pets” with this ornament, featuring Krypto in a dynamic pose as he springs into action ($19.99, Hallmark).
Publishing: On Tuesday, July 19, DC releases an original graphic novel, “DC League of Super-Pets: The Great Mxy-Up.” Krypto, Ace, and the rest of the Super-Pets need to rescue their human counterparts from the Justice League from Mr. Mxyzptlk, a magical imp from the fifth dimension, before his mischief destroys all of Metropolis! A special Walmart version will also be available, featuring a bonus story spotlighting PB the pot-bellied pig.
Random House Children’s Books is publishing five movie tie-in formats tied to the release of the upcoming “DC League of Super-Pets” film. The titles include a complete retelling in a deluxe hardcover accompanied by an 8-page full-color insert and poster (“DC League of Super-Pets: The Deluxe Junior Novelization”), a junior novelization in paperback (“DC League of Super-Pets: The Junior Novelization”), a full-color activity book (“DC League of Super-Pets: The Official Activity Book”); a Step 2 Step into Reading leveled reader (“DC League of Super-Pets”), and a full-color storybook (“The Power of Lulu!”).
Bendon’s line of “DC League of Super-Pets” movie tie-in coloring books packs a super-powered punch with coloring, activities, posters, stickers, tracing, and more.
Food: With a multi-regional Happy Meal program activating in 67 countries, McDonald’s is featuring “DC League Of Super-Pets”-themed Happy Meal boxes, premiums, and in-store displays for 20,000 restaurants around the globe. They are also supporting the campaign with a custom animated TV spot. In the Philippines, the country’s biggest quick service restaurant chain Jollibee is offering a “DC League of Super-Pets” toy with every Jolly Kiddie Meal from now until July 15. JAZZ Apple’s partnership showcases JAZZ apple as the ideal, super refreshing snack fit for Super Heroes and will connect with families across the globe to help build healthy habits.