Grocery stores are essential, but not every shop is equally reliable or friendly. Of course, reliability and friendliness are critical to customer experience.
If you feel like you can make improvements to achieve these qualities, read these tips for attracting customers to your grocery store.
Upgrade shopping carts
Shopping carts are the tools your customers use to store all the items they’re purchasing. Suffice it to say that it’s fairly crucial to ensure customers have a comfortable, convenient experience with their cart. For instance, wheel quality and basket size can influence the customer experience. If the wheels don’t work, walking with the cart will be a hassle.
Likewise, if the baskets are too small, customers will be very limited in how much they can buy. This is one of the top reasons why large shopping carts impact buying habits. However, there is another substantial factor that can impact buyer experience—staff performance.
Prioritize staff performance
Having a consistent and thorough training routine for all employees is essential for bringing beneficial factors into your workflow. For example, teaching your team to be friendly and inviting is a way to keep the atmosphere welcoming. In addition, ensure your employees know how to perform their tasks, from stocking to cleaning, in efficient ways.
This tip for attracting customers to your grocery store is crucial because, in many ways, the staff is the face of stores. In other words, a portion of your team will interact with customers directly all day long, so it reflects poorly if employees are rude to shoppers.
Consider curb appeal
While the staff is the face of the store in many ways, the exterior of the store is the first thing your potential customers see when passing by. A store that looks clean, vibrant, and friendly from the outside sets a strong standard. Ideally, it will show passersby that they can expect the right standards for food and staff alike.
On the other hand, a worn, unkempt, or otherwise unappealing shop design doesn’t exactly say, “Yes, you’ll want to consume the food inside this store!” Even lighting quality can make or break how inviting a grocery store feels at night. If you think one or more of the tips above seem right for your shop, try them out today to see how these steps can impact the workplace.