DC announces Bat Cowl NFT’s

Warner Bros. Consumer Products, DC, and Palm NFT Studio unveil the Bat Cowl Collection: A "landmark launch giving fans unprecedented access to the DC Universe."

Warner Bros. Consumer Products on behalf of DC, and Palm NFT Studio launched at the inaugural NFT LA Convention, their latest project: The Bat Cowl Collection, an “epic scale of 200,000 unique 3D-rendered Batman cowl NFTs drawing influence from 83 years of DC’s Batman.” 

The Bat Cowl Collection will go on sale starting April 26, 2022, and owners of DC FanDome NFTs will receive exclusive access to the Bat Cowl pre-sale. Launched in 2021 during DC FanDome, DC FanDome NFTs were personally selected by DC Publisher and Chief Creative Officer, Jim Lee.

“While Batman is one of the world’s most iconic Super Heroes, garnering hundreds of millions of fans all around the globe—his appearance has changed and shifted over the past 83 years,” said Jim Lee, Publisher and Chief Creative Officer for DC. “What’s exciting about this amazing collaboration is that we are continuing the evolution of his distinctive Bat Cowl by bringing it into the modern digital world, making it accessible and more wildly engaging than ever before. Through the introduction of carefully curated colors, textures, and upgrades—the end results offer a take and taste for every kind of Batman fan out there and serve as powerful ways for all of us to make a timeless icon our very own.”

According to a DC statement, each NFT in the Bat Cowl Collection features a distinct identity and set of traits reflecting the diversity of Batman stories and their passionate fans. 

“The new Collection will allow fans to take the first step toward creating their own unique identities in the DC Universe and to unlock rewards that promise to push what’s possible with Web3 experiences, the next big evolutionary leap forward of the internet,” said DC. “In addition, DC plans to integrate the Bat Cowl Collection into future stories from DC Comics.”

DC said the Collection plans to offer access to a private DC Universe fan forum featuring behind-the-scenes content, select fan events, physical collectibles, merch, and more. A two-year roadmap has been developed, aiming to expand utility for Bat Cowl holders every 52 days in areas such as augmented reality, metaverse integration, and expanded wallet capabilities. The Bat Cowl Collection will be listed at $300 USD each. Upgrades will be available on nft.dcuniverse.com.

Photo courtesy of DC

“The fast-emerging NFT space allows us to connect with fans in a completely new and innovative way,” said Josh Hackbarth, Head of NFT Commercial Development for Warner Bros. “The Bat Cowl Collection aims to redefine the NFT experience offering up unparalleled opportunities to one of the Studio’s most beloved franchises. Through the best-in-class, fan-first approach to the development of NFTs, we believe the Bat Cowl Collection will allow collectors to deepen their connection with Batman and the DC Universe, while embracing their fandom in the growing metaverse ecosystem.”

According to DC, Palm NFT Studio was chosen because they can build the infrastructure to match the ambitions of DC, and they led the creative development of the NFTs alongside 3D design studio Daz3D–well known for launching and supporting NFT projects for Non-Fungible People, CloneX by Murakami and RTFKT, and the Friendship Box NFT for Coca Cola–to collaborate on the design, development, and production of the Bat Cowl Collection.

“This drop represents a watershed moment for NFTs,” said Matt Mason, Chief Content Officer of Palm NFT Studio. “The Bat Cowl Collection brings digital social objects to a new audience, showcasing what NFTs can be, what they can do, and how they can be used to tell stories in new ways. The Palm NFT Studio platform is built for brands as iconic as Batman to leverage the magic of Web3, keeping the crypto complexity under the hood to deliver a seamless fan experience in a way that is both environmentally sustainable and scalable.”

For more information about the Bat Cowl Collection, visit nft.dcuniverse.com or follow @BatCowls on Twitter.

“We are thrilled to collaborate with Warner Bros. Consumer Products, DC, and Palm NFT Studio in launching this truly innovative project,” said Woo, CSO of Daz 3D. “Not only does this Collection break new ground in terms of design and scale of 3D generative art, but it also provides fans with the ultimate VIP access to the DC Universe.”

Photo courtesy of DC

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