Every business strategy needs a social media component; it’s hard to reach the people you want if you’re not communicating with them.
Large and small businesses alike benefit from a strong social media presence and regular contact with existing and potential clients. Stand out from the crowd and make the Internet work for you by considering these elements of a successful social media campaign.
Define Your Goals
Before you start building your social media pages and making posts, think about what you want to achieve with your campaign. Are you a new small business looking to build a solid client base? Are you an artist promoting your work or a musician advertising your gigs? Set clear, actionable goals for your social media strategy and make every post work toward that goal.
Identify Your Audience
This point is tied into the above; know whom you want to reach before you start reaching. This strategy will help you decide which social media platforms you should prioritize. Authors are practically required to use Twitter for networking, while gaming enthusiasts and nerdy types will see you more if you’re on Reddit. When you know whom you’re targeting, you’ll be able to speak to them in their language.
Build Your Brand
Design a logo and use it across all your social media platforms to tie them together. Choose a name for your business if you haven’t already, and create professional accounts on the major social media platforms (Facebook, Twitter, Instagram, etc.). Maintain brand consistency across all platforms, and don’t forget to create your own website as a central hub for your business.
Engage Your Audience
Now that you’ve got your product or service popping up on people’s feeds, focus on the “social” part of “social media” by interacting with folks who react well to your work. The changing landscape of marketing in favor of online outreach has revolutionized the film industry and helped scores of small businesses get a leg up. Be approachable! Make your brand synonymous with friendliness and accessibility, and your movie or book will get more eyes on it.
Mind Your Metrics
Analyze your social media engagement regularly by looking at how many clicks you’re getting on your website. Are your followers spending a lot of time on your page and visiting lots of different pages? Use analytics software to measure those key performance indicators, and you’ll know when you need to step up your social media game.
Be smart as you build your audience or client base by keeping in touch with them! Social media is a mandatory element of marketing these days, so use it to your advantage and treat it like a tool instead of a hobby. These elements of a successful social media campaign will point you in the right direction and get your business growing—fast!