DC’s Super Heroes including Batman, Superman, Wonder Woman and more will be supporting childhood COVID-19 vaccination as part of an ongoing collaboration between WarnerMedia and the Biden-Harris Administration.
DC has created superhero themed decorations and will be providing giveaway items to Children’s Hospitals across the country for anyone that receives the COVID-19 vaccine. The First Lady of the United States, Dr. Jill Biden, along with Wonder Woman and Superman, met with children receiving the COVID-19 vaccine yesterday at Texas Children’s Hospital in Houston.
“The DC Super Heroes have been symbols of hope, strength, and wonder to children of all ages for over 80 years,” said WarnerMedia Global Brands and Experiences President Pam Lifford. “We are truly honored to be supporting the real life heroic work at Children’s Hospitals to promote childhood vaccinations against COVID-19.”
Children aged 5-12 who receive their COVID-19 vaccination at a Children’s Hospital clinic in November and December will see specially created DC Super Hero themed posters, and receive DC-branded adhesive bandages, and Bendon coloring and activity books as giveaways. Knowing that needles and hospitals can seem scary to children, The First Lady of the United States, Dr. Jill Biden, along with Wonder Woman and Superman visited Texas Children’s Hospital in Houston on Sunday, Nov. 14 to support the children receiving the COVID-19 vaccine.
WarnerMedia previously worked with Biden-Harris Administration, including the U.S. Department of Health and Human Services, and the Centers for Disease Control on multiple COVID-19 awareness and education campaigns since the onset of the pandemic. WarnerMedia initially created the Mask Up America campaign in partnership with The Ad Council to support CDC guidelines about wearing a mask to protect ourselves and others.
WarnerMedia also created an additional series of PSAs to showcase talent across sports, news, and studio networks and productions back on-set as a result of the COVID-19 vaccines. This campaign, Getting There, was in collaboration with the U.S. Department of Health and Human Services to promote vaccinations among hesitant communities. The PSAs ran across WarnerMedia owned cable, streaming, and social platforms along with The Ad Council’s network of distribution platforms.