Rosalía, the Spanish singer and songwriter, was named MAC Cosmetic’s next Viva Glam ambassador where she pledged to donate money to communities, especially Black and Lantinx ones, affected by the pandemic.
In honor of Viva Glam’s 26th anniversary, the limited-edition, matte orangey-red shade, “VG26,” will be released on Sept. 24.
All the proceeds of the collection will go to causes and organizations that MAC Cosmetics’ Viva Glam Fund contributed to.
This year, the donation will include communities “disproportionately afflicted,” by COVID-19, Vogue said.
Tobello saw this opportunity as “the perfect way to marry glam and philanthropy this fall,” Teen Vogue said.
Vogue also reported that MAC pledged to donate “$10 million to 250 organizations” this year that worked with these communities.
When Tobello talked about why she made the $19 red shade, she noted that she wanted something vibrant.
“Red is my favorite color,” Tobello said, “It always reminds me of flamenco.”
Tobello’s entire collection will feature three other lipsticks.
MAC is known for their high-quality makeup and exciting lipsticks that are “daring, eye-catching shades,” according to Teen Vogue.
As Tobello’s first beauty venture, her and MAC wanted to capture the singer’s “incredible charisma, energy, and strength,” Baltasar Pinel, MAC’s director of makeup artistry, said.
The announcement that Tobello would be the ambassador was made on the brand’s Instagram on Aug. 31.
Some other organizations that MAC donated to were “equal rights for women; the LGBTQ+ community; and support for those living with HIV/AIDS,” according to Marie Claire.
Since Viva Glam’s founding in 1994, “more than $500 million” has been raised, Marie Claire said.
MAC Cosmetics previously collaborated with many well-known artists for its Viva Glam campaigns over its 26 years. Ariana Grande, Miley Cyrus, Lady Gaga, and Nicki Minaj are just a few.
“I remember being 20 years old and saving all my money so I could buy MAC eye-shadow palettes or a makeup brush,” she said.
The 26-year-old Spanish singer is originally from Barcelona. She does flamenco pop, Urbano and Latin R&B music.
Rosalía Tobello, better known as just Rosalía, won the Rising Star Award at Billboard Women in Music in 2019, and five Latin Grammy Awards.
Also, she won Best Latin Rock, Urban or Alternative Album at the Grammy Awards in 2020 for her album, “El Mar Querer.” She even made a cameo appearance in the “WAP” music video.
“Her flamenco, pop-urban and electronic fusions, in combination with her unique, passionate and fierce personality,” make Tobello special, Billboard said.
Tobello said, “I am happy to be able to contribute just a little to help people during this time,” Vogue reported.