MINNEAPOLIS— The Minneapolis Police Department (MPD) has launched a new public survey tool to better understand residents’ concerns, attitudes, and levels of trust in their police officers.
The survey, launched in partnership with Zencity, a government-focused platform that gathers data from online public channels where residents are organically sharing feedback about their local government, will appear to Minneapolis residents on their mobile devices.
“The tool will enable the MPD to more holistically understand local neighborhood safety issues and enhance responsiveness to community priorities,” said officials in a released statement.
City leaders stated that the survey began gathering responses from residents in Minneapolis in December. The goal is to reach 800 residents per month in an effort by the MPD to build community trust and to use department resources more efficiently.
The survey is in English, Spanish, Hmong, Somali, Amharic, Oromo Lao, and Vietnamese and will appear to residents via digital ads in various locations, such as news websites, social media platforms, and other applications. It will measure resident satisfaction regarding safety and trust in police, while also identifying key concerns residents want the MPD to address.
In under five minutes, residents can tell the MPD and local government leaders how they feel.
The survey is supposed to be anonymous and Zencity reported that they do not collect personally identifiable individual information, only aggregated statistics and open-form suggestions are shared.
Survey results will reportedly be shared with the public each quarter as the data becomes available.
