Every business with an attached parking lot or facility will inevitably experience some type of parking issue. From a lack of parking spaces to fading paint and other quality problems, many issues can stem from parking facilities.
Many businesses focus so much on improving the interior of their retail stores that they neglect their parking options. Read on to learn about some ways parking problems can impact your business and why you should never ignore them.
Lack of parking discourages customers
If your business’s parking lot is consistently running low on available spaces, you may be unknowingly turning away potential customers. To the customer, it is frustrating to drive in circles to find an open spot or to park in a distant lot and walk to your storefront. Customers who can’t find parking are more likely to leave your lot entirely and shop with another business. A lack of patrons naturally leads to reduced sales for your business, so make sure you have plenty of available spaces in your lot.
Poor design puts patrons and their vehicles in danger
Parking lots that have poor designs or lack proper safety features can put your patrons and their vehicles at risk. For example, if you don’t clearly mark your lot’s crosswalks, there could be a greater chance of pedestrian accidents in your lot. Your customers’ vehicles can also be in danger. Poor parking lot conditions, such as lack of lighting or surveillance cameras, often lead to vandalism or vehicular theft. Keep your patrons and their property safe by maintaining conditions throughout your parking lot. Start by assessing your parking lot or structure and addressing issues as needed.
Parking issues affect your employees too
If your employees have just as much trouble with parking as your customers do, making it in to work every day can become a chore. This problem can negatively affect their impression of working for your business, and it could even affect your business’s employee retention. While the phrase “the customer is always right” is prevalent in business, it’s important to treat your employees—the heart of your business—with respect. The ability to find a parking space at work should be a standard expectation, not an amenity. Consider reserving parking spaces in your lot or facility for your employees’ parking needs.
Don’t let these parking problems negatively impact your business any longer. Now that you know what to look for, inspect the quality of your business’s parking lot or facility and prioritize the repairs and maintenance it needs.
