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Facebook changes corporate name to Meta

The name change, which was announced at the Facebook Connect augmented and virtual reality conference, reflects the company’s growing ambitions beyond social media with the metaverse.

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Today at Connect 2021, CEO Mark Zuckerberg introduced Meta, which reportedly brings together Facebook’s apps and technologies under one new company brand.

The name change comes after the company faced major backlash for its inner communications and handling of social responsibility. Earlier this month a whistleblower exposed that the company recognized its responsibility to the public and mental health, but was more concerned about profit. Other social networks now face congressional auditing in the wake of this revelation.

According to Facebook, Meta’s focus will be to bring the “metaverse” to life and help people connect, find communities and grow businesses.

“The metaverse will feel like a hybrid of today’s online social experiences, sometimes expanded into three dimensions or projected into the physical world,” Facebook wrote in a statement. “It will let you share immersive experiences with other people even when you can’t be together — and do things together you couldn’t do in the physical world. It’s the next evolution in a long line of social technologies, and it’s ushering in a new chapter for our company.”

Zuckerberg shared more about this vision in a founder’s letter.

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