21-year-old singer-songwriter Madison Beer collaborated with Morphe for her first makeup products launch on Sept. 15.
The New York native released five products: the “Luminous Setting Spray,” the “Madison Beer Lip Gloss,” the “Shimmer Highlighter,” the “Channel Surfing” eye brush set, and at the heart of the collection, the 20-shade “Channel Surfing Artistry Palette.”
The palette, an assortment of neutral and rose gold shades, retails for $22. The setting spray is $18, the lipgloss is $10, the brush set is $25 and the highlighter is $16.
“Perfect neutral palette,” Delaney J. said under the “Why I chose this” section of the palette’s page.
Morphe announced the launch of the collection in an Instagram post on Sept. 8, and it will be available in Ulta Beauty stores on Sept. 20.
For anyone looking to create a simple, easy look, the palette has a range of shimmers and mattes that are “Madison Beer’s absolute musts for any occasion,” according to Morphe.
Beer’s makeup is said to “allow you to copy the glowing, shimmery, full face beat that Beer’s known for,” by PopSugar.
Products like the setting spray, which comes in two finishes, provide benefits like that the spray “instantly hydrates skin for up to 16 hours,” Morphe said.
The gloss comes in five shades, the highlighter comes in two shades.
Morphe said they were inspired by Beer’s style and her “low-key vibes” on their website.
This is Morphe’s second collection with a music artist since their first music artist collaboration with Saweetie, a rapper.
“I need this palette in my life; it’s beyond beautiful and one of the prettiest palettes they’ve launched in a long time,” Makeup Muddle said.
Beer hoped that those who purchased the palette would feel relieved because they can achieve their ideal makeup look without the hassle of carrying so many items.
“I know how it feels to carry around a 50-pound bag of makeup when you travel, or just like in general,” she said to PopSugar.
Beer, whose full name is Madison Elle Beer, was discovered by Justin Bieber on YouTube for her cover of “At Last” by Etta James. She was only 13 years and after Bieber’s tweet calling Beer a “#futurestar” in 2017, Beer was “instantly propelled into the spotlight,” the Huffington Post said.
Beer revealed in an Instagram post that she’s been working on the collection for a year. She even wore it to the 2020 MTV Video Music Awards on Aug. 30.
“I’m not joking when I say I use it every single day, no matter what,” Beer said in an interview with PopSugar.