Kim Kardashian West teamed up with her sisters Khloe and Kourtney to create KKW Diamonds II, the second installment of their diamond-inspired fragrances. They announced it will be available Sept. 18 at 12 p.m. PST and 3 p.m. EST.
KKW Diamonds II is expected to have three fragrances: “Ruby Diamond” by Kourtney, “Emerald Diamond” by Kim, and “Sapphire” by Khloe.
The announcement was made on the KKW Fragrance Instagram page on Sept. 8.
All the fragrances will be $40 individually on the KKW Fragrance website, but customers can also buy a bundle that comes with all three perfumes for $110.
On the website, Kourtney’s shade is described as “unapologetically captivating” and “entrances you.”
“Sultry notes of fiery red Ginger meet the striking opulence of Ruby Orchid,” the website said.
In an Instagram post where Kourtney talked about her creating her scent, she said, “Ruby is Penelope’s birthstone.” Penelope Disick is Kourtney’s daughter.
She also mentioned that a ruby promotes confidence and can help with self-esteem.
Kim Kardashian West’s scent is said to be “alluring, sensual and luxurious,” according to the website. It’s a scent that she said she naturally gravitates to.
The addition of ingredients like the luminous pear blossoms and creamy hinoki wood contributed to the scent’s “lustrous notes.”
“Sapphire” has a “lingering finish that is as intoxicating as the woman who wears it,” KKW Fragrance said.
The “chilling deep blue shade,” was thought to bring focus, generosity, truth, etc. Khloe acknowledged in an Instagram post from Sept. 2.
The crystallized blueberries, sun soaked sandalwood combined with the “addictive deliciousness” of the scent that “seemingly melts onto skin with undertones of whipped Vanilla Fluff,” KKW Fragrance said.
Fans can join the waitlist to be notified when the fragrances are available for purchase.
Similarly to previous KKW Fragrance launches, these perfumes will each be 30mL of product.
Three lucky people will win the giveaway that was revealed on KKW Fragrance’s Instagram. The giveaway prizes are the collection and each person gets a signed poster.
As mentioned earlier, this is the second time that Kim Kardashian West collaborated with Kourtney and Khloe to create fragrances, the first time being for the KKW Fragrance Diamonds collection.
In the first collection, there were also three shades, one scent for each sister, and they were in similar diamond inspired packaging, but in different colors.
The scents were “KKW Diamond Kourtney (Yellow),” “KKW Diamond Kim” and “KKW Diamond Khloe (Pink).”
Another collection that Kardashian West did was with Kylie Jenner, her sister that is most known for being a media personality and for being the founder of Kylie Cosmetics.
With this collection titled, “Kylie Jenner By KKW Fragrance,” was award-winning. It was released Aug. 23, 2019.
In particular, according to Happi, the pair won Fragrance of the Year, Popular at the 2020 Fragrance Foundation Awards for the “Nude Lips” scent.
Kardashian West also did a collection with her mother, Kris Jenner called “KKW X KRIS,” which was released on April 15.
The Kardashians and Jenners are primarily a family of social media personalities, socialites, models, businesswomen, and actresses.
The “three deep, bold jewels” of the collection “embody the spirit of timeless glamour,” KKW Fragrance said on Instagram.