The legendary Pat McGrath, British makeup artist, released her exclusive lipstick that she specifically created for Supreme, the clothing brand, on Sept. 10.
The lipstick retails for $38 and was a first for Supreme who has never collaborated with a beauty brand before.
The “Supreme MatteTrance Lipstick” also known as simply shade “SUPREME,” has already sold out on Supreme’s website and is exclusively available in Supreme stores.
Customers and lovers of Supreme can also snag the shade all over the world because it’s available globally.
Inspired by the Supreme red logo, this shade is “an instantly iconic bright red,” which was posted on Pat McGrath’s website.
Regardless of coming up with one shade, the lipstick was “guaranteed to sell out,” InStyle said.
Supreme didn’t post about the shade on Instagram until it’s day or release.
“In red you feel naked even when you are dressed,” McGrath posted in the caption of a post made on Sept. 9. The quote is from Chloe Thurlow.
On the other hand, Pat McGrath promoted the “fire red” lipstick in a series of Instagram posts.
“PAINT THE TOWN RED” McGrath posted on Sept. 8.
Initially on Aug. 17, McGrath posted the announcement for the new lipstick with no release date.
Uniquely, this product was the “first and only” in the collection, InStyle said.
The shade was developed for Supreme’s Fall/Winter 2020 collection.
Per Pat McGrath’s biography, on her website, it says she is a “sought-after” artist.
With over 20 years of experience helping to develop cosmetic brands and being involved with makeup and the fashion industry, the now 50 year old has been recognized by Vogue and Time Magazine.
McGrath was born in Northampton, United Kingdom, and serves as the CEO and Founder of Pat McGrath Labs, her makeup brand.
She was named one of the most influential people in Time Magazine’s “TIME 100 List” in 2019.
“McGrath was also deemed “the most influential makeup artist in the world,” by Anna Wintour, according to Vogue.
Anna Wintour is the editor-in-chief of Vogue, a journalist, and an editor.
“Pat must already have the sense that she can do anything, because you have to have that in order to be able to do what she’s doing,” Time Magazine said.