The world went upside down in celebration of Netflix’s “Stranger Things 4, Vol. 1” premiered May 27.
Ever since 1983, when a test subject in a Hawkins, Indiana lab named Eleven ripped open a portal between Hawkins and the Upside Down (a terrifying alternate dimension beneath the surface of this small town), similar rifts have been opening up in the most unexpected places. Now, they’re officially in our world too.
On Thursday, May 26, 2022, in celebration of the return of “Stranger Things,” rifts appeared on some of the most iconic monuments around the globe. Netflix hinted that the Upside Down would take over 14 countries through 15 landmarks including the Empire State Building in New York City; Bondi Beach in Australia; Duomo Square in Milan; Malecon Barranquilla in Colombia; the Gateway of India in Mumbai; Menara Kuala Lumpur in Malaysia; Al-‘Ula National Monument in Saudi Arabia; Cologne Media Park in Germany; XBox Plaza in Downtown Los Angeles; Wawel Castle in Krakow, Poland; Medborgarplatsen in Stockholm; and the Guggenheim Museum, Bilbao; Telefónica building, Gran Vía 28, Madrid; and Plaza del Callao, Madrid in Spain. Other locations include Shoreditch, London and Tokyo, Japan.
These storied advertisements were a visual spectacle and light show of unprecedented size and scale, fans everywhere were able to witness in real time as giant rifts to the Upside Down opened up around the world.
Eleven and her friends have captured imaginations from the very beginning and Netflix loves putting fans inside the story, taking them through the Upside Down and into an alternate reality.
With the appearance of these rifts on landmarks in so many countries, Netflix said they’re putting the world on notice, “Things are about to turn upside down.”
“Stranger Things 4, Vol. 1” premiered May 27. Vol. 2 will premiere July 1, 2022.