The Journalist’s Creed from ‘Superman Returns’

3 mins read

The Journalist’s Creed was written by the first dean of the Missouri School of Journalism, Walter Williams. More than one century later, his declaration remains one of the clearest statements of the principles, values and standards of journalists throughout the world.

Plaques bearing the creed are on display at the School, the National Press Club in Washington, D.C. (since 1958), and many other locations around the world. It was featured prominently on a mural in the Daily Planet Building’s lobby from the 2006 movie, “Superman Returns.”


The Journalist’s Creed

I believe in the profession of journalism.

I believe that the public journal is a public trust; that all connected with it are, to the full measure of their responsibility, trustees for the public; that acceptance of a lesser service than the public service is betrayal of this trust.

I believe that clear thinking and clear statement, accuracy and fairness are fundamental to good journalism.

I believe that a journalist should write only what he holds in his heart to be true.

I believe that suppression of the news, for any consideration other than the welfare of society, is indefensible.

I believe that no one should write as a journalist what he would not say as a gentleman; that bribery by one’s own pocketbook is as much to be avoided as bribery by the pocketbook of another; that individual responsibility may not be escaped by pleading another’s instructions or another’s dividends.

I believe that advertising, news and editorial columns should alike serve the best interests of readers; that a single standard of helpful truth and cleanness should prevail for all; that the supreme test of good journalism is the measure of its public service.

I believe that the journalism which succeeds best – and best deserves success – fears God and honors Man; is stoutly independent, unmoved by pride of opinion or greed of power, constructive, tolerant but never careless, self-controlled, patient, always respectful of its readers but always unafraid, is quickly indignant at injustice; is unswayed by the appeal of privilege or the clamor of the mob; seeks to give every man a chance and, as far as law and honest wage and recognition of human brotherhood can make it so, an equal chance; is profoundly patriotic while sincerely promoting international good will and cementing world-comradeship; is a journalism of humanity, of and for today’s world.

The Daily Planet Building as it appeared in “Superman Returns.” Photo courtesy of Warner Media

Join the Planet

The Daily Planet is always on the lookout for dedicated and aspiring journalists. Content creators, artists and anyone else are also invited. The Planet is the place where heroes are born, and the story continues. Consider contributing and join our team.

Daily Planet

Stories published by the Daily Planet are either guest pieces, press releases, articles from outside news sources and/or content that was sent to us.

Leave a Reply

Previous Story

China’s out-of-control rocket has reentered the Earth’s atmosphere, crashes into sea

Next Story

Reducing barriers to employment was focus of Minnesota immigrant and refugee affairs forum

Latest from News

Soulless in Australia

Superheroes have been a part of human culture, inspiring thousands to improve the world around them,

Latest Online Edition

Latest Magazine