Netflix today announced its first partnership with the NFL: “Quarterback,” a new docu-series that will take a unique look at each season, told through the lens of NFL quarterbacks.
This year, the series features exclusive, unprecedented access to Patrick Mahomes, Kirk Cousins and Marcus Mariota from the beginning of the 2022 season to its conclusion, following them on and off the field, from inside the huddle with teammates to inside their homes with their families. It will premiere in 2023.
For the first time ever, the NFL allowed quarterbacks to be mic’d up for every single game of a season. The upcoming show will feature behind-the-scenes access to some of the biggest moments of the season, as Mahomes set an NFL record for total offense on his way to winning the league and Super Bowl MVP awards; Cousins engineered the greatest comeback in NFL history and led the Minnesota Vikings to an NFC North Division title; and Mariota took over as the starting quarterback in his first season with the Atlanta Falcons.
Netflix’s NFL series is produced by NFL Films, Omaha Productions and 2 PM Productions. Peyton Manning is executive producer for Omaha Productions. Ross Ketover, Pat Kelleher and Keith Cossrow are executive producers for NFL Films.
“Playing quarterback in the NFL is a unique experience that has some pretty incredible ups and downs,” Manning said. “Thanks to this collaboration with our partners at NFL Films and Netflix, fans will be given a unique and intimate look at what life is like as a starting QB.”
Ketover said: “We are thrilled to partner with Netflix and could not be more excited for our first project together. NFL Films and Netflix share a passion for dynamic storytelling, and the opportunity to continue our strong relationship with Peyton and Omaha Productions is one we are incredibly enthusiastic about. We are especially grateful to Patrick Mahomes, Kirk Cousins and Marcus Mariota for granting us an extraordinary view of what it takes to play quarterback in the NFL.”
Netflix Vice President of Unscripted and Documentary Series Brandon Riegg said: “We aim to give our members unprecedented access to the biggest athletes in the world, telling stories that you can’t see anywhere else. And it doesn’t get any bigger than going inside the huddle with NFL quarterbacks, who hold perhaps the most important and difficult position in sports. We can’t wait to share their stories with our members around the world.”
The new series follows Netflix’s other successful forays into sports storytelling that have featured behind-the-scenes stories with the most popular athletes, teams, leagues and federations around the globe. Netflix premiered tennis series Break Point in January 2023, and golf series Full Swing on Feb. 15, 2023. Season five of the global hit series Formula 1: Drive to Survive premieres on Feb. 24, 2023.
Later in 2023, Netflix will premiere a behind-the-scenes docu-series from the 2022 Tour de France. The company recently announced a new untitled series at the FIFA World Cup Qatar 2022, featuring exclusive, behind-the-scenes footage of all 32 teams from the tournament, and “Six Nations,” an exclusive, inside look at the international rugby tournament.