As pioneering businessman James Rouse once remarked, “The legitimate purpose of business is to provide a product or service that people need and do it so well that it’s profitable.”
The hospitality industry—especially food service—is one commercial sector where the truth of this statement applies. But while believing that customers solely give you business for delectable food is a nice thought, that often is counterfactual to the bottom line.
Successful restaurants require the right technology to keep up efficiently with the demands of today’s customers. Fortunately, investing in the ease and convenience that the latest technologies provide can help you in the long run. Let’s take a closer look at a few modern restaurant technologies that improve business. Read on for ideas to make your business digitally enabled as soon as possible.
Touchscreen Tech: Display and POS Stations
Nothing says the latest and greatest technology like an innovative touchscreen. In this industry, a wide range of applications can turn this tech to one’s advantage in the industry.
For restaurant staff, POS stations are the epicenters responsible for entering orders correctly, controlling current inventory, and managing efficiency between the FOH and BOH. No other ordering method beats the speed and functionality of a touchscreen terminal. Don’t forget about the wonders display touchscreens can do in the kitchen to view, organize, and complete orders.
Mobile and Online Ordering Systems
Online and mobile ordering for delivery or pickup has become the new norm over the last few years. This type of restaurant and food service is here to stay—and will continue to be a supplementary revenue-boosting solution. More and more restaurants are following the lead of larger chains and investing in developing or integrating online platforms or mobile apps.
Social Media Management Platforms
A successful restaurant is one that’s able to consistently maintain customer loyalty and satisfaction. It does so by connecting with customers, whether in-person or online. For this reason, social media platforms are another of the modern restaurant technologies that improve business. Establishing a sense of digital proximity has become the standard for effective marketing and expanding a customer base.
Integrated Kitchen Equipment With Digital Controls
Kitchen management technology ties closely to the basics: the cooking equipment itself. This kind of technology centralizes on reducing costs instead of optimizing revenue. The end result is still an impact on profit margins. Keeping tabs on food waste is one key method to bring operating costs down. Cutting-edge automated inventory management software is available to help.
An additional method is investing in or upgrading one’s commercial equipment—especially to pieces that offer greater versatility. For example, the wide array of cooking applications of combi ovens allows restaurants to cook a broader menu with one state-of-the-art machine. Users appreciate the quality of the customizable controls and pre-programmed selections. All things considered, any of the above restaurant technologies could provide your business with unbeatable benefits and potential perks.
