Daily Planet Building

The Daily Planet building, an Art Deco structure adorned with an iconic golden globe, has stood as a testament to journalism’s unwavering dedication to truth for decades.

Located in the heart of Metropolis, the headquarters has been the stage for reporters like Lois Lane, Jimmy Olsen, and editor Perry White to uphold the paper’s credo. From its inception in 1940, when it first appeared in “Action Comics” No.23, the Daily Planet has witnessed extraordinary stories.

The structure serves as a constant reminder that facts matter, and some heroes carry notepads instead of capes. Here’s our concept for a possible headquarters in Downtown Minneapolis, Minnesota.

Please note that this is a concept for a plan far into the future for the Daily Planet and might not even become a reality. We just thought it would be fun to share this idea in the meantime.

Real-world aspirations

To make the Daily Planet Building a reality, we must first find the ideal location. An historic building in Minneapolis, Minnesota, perfectly fits the bill.

The Lumen Technologies Building, originally known as the Northwestern Bell Telephone Building, is a historic Art Deco skyscraper in downtown Minneapolis. Completed in 1932, it served as Northwestern Bell’s headquarters, symbolizing the growth and modernization of telecommunications. Standing at 346 feet tall with 26 floors, it was a prominent structure in Minneapolis.

Over the years, the building underwent name changes due to corporate mergers, becoming the Qwest Building in the late 20th century, then CenturyLink in 2011, and finally Lumen Technologies in 2020.

Notably, the towering section of the structure is currently mostly vacant, making it an ideal location for the Daily Planet headquarters. This is especially true considering that the rooftop has recently been cleared, providing ample space for the newspaper’s Globe.

Globe

The Daily Planet Globe, arguably the most recognizable feature of the entire building, is an enormous sculpture. It features the name of the newspaper rotating around an orb that symbolizes truth and justice in the city skyline. When people look up, the Globe serves as a beacon of hope.

Rooftop

The Daily Planet Building’s rooftop serves as a public observation deck, offering breathtaking views of the city. Visitors can get up close to the iconic golden globe that crowns the entire structure.

Newsroom

The Daily Planet’s newsroom is lively and busy, with reporters and editors working hard on stories. It’s the heart and soul of the entire structure. Old headlines on the walls highlight the paper’s history. It’s a dynamic place where news is brought to life.

Bullpen

The bullpen is the busy center of the Daily Planet’s newsroom. It’s an open space with desks where reporters, editors, and photographers work together.

Museum

The Daily Planet Museum celebrates the newspaper’s history and impact on journalism with exhibits of vintage presses, historic front pages, and reporters’ mementos.

New-Stand

The Daily Planet Building is designed to serve as a community hub. To maintain its connection with the public it serves, the paper has a public store space that allows new pop-up vendors to start their businesses or showcase their products for a limited time. This store is located on the main level, next to the lobby and other public street-front stores.

The Lobby

The Daily Planet lobby serves as the primary hub for public engagement, bridging the gap between the community and information. Right in the heart of this intersection lies a smaller, more intimate version of the iconic rooftop globe. The lobby is lined with community stores, restaurants, a museum, and a designated comic book store, all designed to connect the Planet to its roots of inspiration. Additionally, public phone booths serve as charging stations for mobile devices and house first aid kits.

The Main Entrance

The Daily Planet’s Main Entrance welcomes visitors with open arms. The stoop, conveniently located just across from the government plaza light rail station, faces South 5th Street. This strategic location ensures easy access to the Daily Planet Building. Government Plaza also offers a fantastic photo opportunity for those eager to capture the Daily Planet Building in its entirety.