The Daily Planet uses advertising to generate revenue, promote its brand, engage a broader audience, increase subscriptions, and establish partnerships with other businesses. Advertising helps cover operational costs, build market presence, and ensure we can continue delivering high-quality news content to our readers. We believe information should be accessible to everyone, and advertising plays a crucial role in making that a reality.
More about the Planet
The Daily Planet is where heroes are born and the story continues.
Welcome to Daily Planet, your trusted source for insightful journalism and captivating storytelling. We provide timely and accurate news coverage that engages our diverse readership. Our dedicated team delivers in-depth reporting on topics ranging from local events in the Twin Cities to significant global developments.
We believe in the power of the press to highlight important issues and celebrate community achievements. Our mission is to uphold the highest standards of journalism with transparency and integrity.
Content shared includes videos, podcasts, written works, graphics, and art, and so much more. Like the Daily Planet featured in Superman lore, we strive to uphold the respect and integrity of the free press.
The Daily Planet has always been a beacon of hope for our publisher, Zack Benz. His life’s mission is to make it shine in a similar light to so many worldwide. We’re a voice for the people by the people.
Thank you for choosing Daily Planet as your source for important news. Together, we can stay informed and connected.
Daily Planet Advertising
The Daily Planet is currently accepting inquiries for digital advertising only.
Placement & Policies
Learn more about our advertising policies and agreements, advertisement placements, and more below.
Contact
The Daily Planet values communication and aims to respond to nearly every direct message on our platforms, ensuring our audience feels heard. We welcome your story ideas, content questions, advertising inquiries, and any feedback you may have, as it helps us shape future content. Feel free to reach out—we’re here to assist you and improve your experience with us.
Types of Ads
The Daily Planet offers a range of digital advertising and sponsored content opportunities designed to connect your message with an engaged Twin Cities and global readership. From display ads to sponsored posts, our team collaborates with you to create placements that align with your objectives and reach our diverse audience across dailyplanetdc.com. Currently, we offer digital advertising only and do not provide print ad options. Let us help you share your story where it matters most.
Rate Structure
The Daily Planet offers a rate structure designed to make digital advertising affordable for small organizations. Local small businesses may qualify for significant discounts to support the Twin Cities community, and our Advertising Department will notify them accordingly. We will evaluate your business to determine potential rates. Organizations such as food shelves and community improvement groups may be eligible for free advertising placements. Larger regional and national organizations will be placed in either the standard or premium tier based on their reach and placement requirements.
Tier 1: Local Businesses
- Deeply discounted rates
- Ideal for small, locally owned companies
- Basic to mid-level placement options
Tier 2: Regional / Mid-Size Businesses
- Standard/Discounted rates
- More placement flexibility
- Optional add-ons
Tier 3: National Brands / Agencies
- Premium rates
- Priority placement
- Custom campaigns and sponsored posts
Digital
The Daily Planet has adopted a digital-first approach to enhance its service for readers and advertisers, aiming to utilize new technologies to create a targeted and engaging experience. This shift allows for better demographic targeting and optimized advertising campaigns, highlighting the opportunities of the digital era.
- The Daily Planet requests that all rich creative media be sent and built in HTML5.
- The Daily Planet requests that all stationary or still digital media be sent and built in PDF, PNG, or JPG.
- All banners with a white background must have a non-white border of 1 pixel.
- An ad note will be added.
- Image-based stationary ads must be completed in three different sizes (listed below).
- Click-through URLs may not exceed 512 characters.
- Companies supplying stationery ads should submit three business days before placement
- Ads must not auto-download additional media, spawn additional ads, or ask the user to download plug-ins.
- The Daily Planet reserves the right to approve or decline an ad campaign if delivery of site content or user experience is
compromised. All ad materials must comply with the Daily Planet’s ad acceptability standards and guidelines.
1. Universal Placement
Pricing: $1,000 per week
We have a few options for universal placement across our platform. These placements will be shown in most stories, posts, and pages.
Above Masthead
Above Masthead advertisements are universal across the website. Wherever our main header is used, this advertisement will appear there. It is the first visual visitors will see when visiting our website, making this location prime real estate for advertisers.
Measurements
- Mobile: 1200×900 px
- Tablet: 1400×600 px
- Desktop: 4000×600 px
PLEASE NOTE: The above masthead advertisements will not be shown on stories using our Hero Full and Hero Half themes.
2. Sponsored Posts
Pricing: See below
We are happy to publish sponsored posts for products, provided they are factual. We strive for truth here at the Daily Planet; anything less than that will not be tolerated. All sponsored posts will be reviewed thoroughly, just like any other article, and will live on our site forever on our Classifieds Page unless deleted by our Board of Creators. We offer two sponsored post opportunities. Review them below.
PLEASE NOTE: We hold the right to delete your sponsored post if it fails to comply with any of our ethics and standards for articles now or in the future. If the sponsored article violates our guidelines, it may live on our site for as long as possible.
Sponsored post » Without links ($150)
Sponsored posts on a news site complement editorial content by providing valuable information about products or services, while maintaining the quality and trust of our news platform.
Elements
- Business or product logo
- A link to the sponsor site
- At least two images
Sponsored post » With links ($500)
Sponsored posts with links are crucial for contemporary digital marketing, as they enable businesses to reach a wider audience and effectively promote their products or services. Collaborating with influencers or well-established websites helps build trust and credibility, which in turn increases brand visibility and website traffic. Moreover, these posts can enhance search engine rankings and domain authority by providing valuable backlinks, ultimately leading to higher engagement and conversion rates, and contributing to the overall success of marketing campaigns.
Elements
- Business or product logo
- A link to the sponsor site
- At least two images
- Links to follow within the post
3. Homepage Placement
Pricing: $300 per month
Our homepage is our most visited page at dailyplanetdc.com. Like the front page of a newspaper, our homepage showcases our recent posts and highlights every current event we are covering. Placing an advertisement here would guarantee visibility.
PLEASE NOTE: We reserve the right to remove ads that violate our ethical standards, including those that promote violence, discrimination, or contain offensive language. Our goal is to maintain a welcoming and inclusive online environment, and we will act as needed to uphold these principles. Thank you for your understanding and support in creating a safe space for everyone.
Homepage » Above Entertainment
Advertising above our entertainment section allows businesses to reach their target audience in a relevant and engaging environment. We carefully curate the ads to complement the content and enhance the reader’s experience, creating a seamless integration of valuable information and relevant advertising. This approach benefits both our readers and our advertising partners.
Measurements
- Mobile: 1200×1200 px
- Tablet: 1400×600 px
- Desktop: 3000×600 px
Homepage » Above Audio
Placing advertisements above our audio section effectively captures our audience’s attention, showcasing relevant products and services and generating revenue to support platform maintenance and content development.
Measurements
- Mobile: 1200×1200 px
- Tablet: 1400×600 px
- Desktop: 3000×600 px
Homepage » Above Comics
Advertising above our comic book coverage should be carefully curated to resonate with our readers. Relevant and engaging ads maintain the high-quality experience expected by the audience, promoting conventions, graphic novels, and pop culture events that complement the content. This benefits advertising partners and enhances the section’s overall appeal.
Measurements
- Mobile: 1200×1200 px
- Tablet: 1400×600 px
- Desktop: 3000×600 px
Homepage » Above Culture
Advertising with our culture coverage enables businesses to reach a diverse and culturally inclined audience interested in art, music, fashion, and more. This presents a unique opportunity for advertisers to connect with an influential and receptive audience through in-depth articles, interviews, and event coverage.
Measurements
- Mobile: 1200×1200 px
- Tablet: 1400×600 px
- Desktop: 3000×600 px
Homepage » Above The Planet
Our Planet coverage offers insights into science, technology, and travel, catering to a diverse range of interests. It provides advertising opportunities to connect with our engaged audience.
Measurements
- Mobile: 1200×1200 px
- Tablet: 1400×600 px
- Desktop: 3000×600 px
4. In Story Advertisement
Pricing: $75 per week
In today’s digital landscape, storytelling in advertising is a powerful tool for captivating audiences and driving engagement by creating compelling narratives that capture viewers’ attention and encourage prolonged viewing. This approach enables advertisers to establish an emotional connection with their audience, resulting in a more profound impact and fostering stronger relationships with consumers.
PLEASE NOTE: We reserve the right to remove ads that violate our ethical standards, including those that promote violence, discrimination, or contain offensive language. Our goal is to maintain a welcoming and inclusive online environment, and we will act as needed to uphold these principles. Thank you for your understanding and support in creating a safe space for everyone.
In post » After first paragraph
Advertising after the first paragraph ensures maximum visibility and engagement, capturing readers’ attention at a crucial point. This prime position increases interaction and retention while effectively reaching the target audience.
Measurements
- Mobile: 1200×1200 px
- Desktop/Tablet: 1400×600 px
In post » After content
After post advertisements are more noticeable and can capture the audience’s attention, leading to increased engagement and conversion rates, benefiting businesses seeking to expand their online presence and target audience.
Measurements
- Mobile: 1200×1200 px
- Desktop/Tablet: 1400×600 px
The Daily Planet is not financially responsible for any broken links or advertisements during our contracted periods. However, when we are notified, we will do our best to restore these advertisements. As a growing news organization with limited staff, we appreciate your understanding. Contact us at dailyplanetadverts@gmail.com
