When a company first starts marketing its products or services, it tends to keep things simple, which is a reasonable strategy.
However, once you’re in the swing of things, it’s a good idea to branch out and try new things to gain the attention of potential consumers. Making ads that focus on the current season is one of those approaches. Without further ado, here’s our list of the best ways to market your company in the winter.
Focus on Seasonal Activities
The primary goal you should focus on for the next few months is to gain more interest by catering to seasonal activities in your advertisements. Most often, companies focus on Thanksgiving, Christmas, and all the other holidays that occur in the last two months of the year. It’s definitely a surefire way to draw people in, but it’s not the only strategy.
If your business has anything to do with sports, football should be your primary focus, closely followed by hockey. If you sell products that deal with the outdoors, be sure to prioritize snow equipment. These ideas may seem obvious, but many companies tend to overlook other marketing opportunities when they’re concentrating only on the holidays.
Utilize Sales and Free Gifts
Nothing brings in a prospective customer around the holidays like a good sale. However, it’s best to hold one or two good ones outside of Black Friday. You should still have some sales during that time, but if you have a small business, it’s going to be nearly impossible to compete with the big brands. Instead, consider having your big sales either before or after Thanksgiving. These might not be ideal times, but you’ll be more likely to garner notice.
If you can’t discount your products low enough to gain attention, try free gifts as an alternative. Offering a small item or free shipping for purchases of a specific size can draw people in just as much as any sale you could offer. People love getting free stuff.
Become More Active on Social Media
As the weather gets colder, more people will stay home trying to keep warm, which means they’ll be more likely to be active on social media. Take as much advantage of this as you can. There are plenty of ways to up your social media game, but one of the best is to cater to people’s desire for seasonal content.
Start simple by making your logo and background festive, then follow it up by making a few holiday-themed posts. A fun one that will drive engagement is to hold a Christmas tree photo contest where the winner wins a free gift card to your store. Don’t be afraid to get creative with some ideas of your own.
Set Up a Loyalty Program
Finally, the best way to market your company in the winter is to plan for the future. Many new people will first discover your company during the holiday season, so you should give them a reason to keep coming back with an enticing loyalty program. If you give them perks that benefit them right away, they’ll be more likely to sign up and continue shopping with you going forward.
